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Welcome!

This site is dedicated to the discovery of pollinators and the supporting web of plants and other characters on this beautiful planet!

Connecting People & Pollinators 🦋

Exploring the Desert’s Hidden Beauty 🏜️

🌱 Eco Warrior in the Southwest

Hey there, I’m George, the face behind PollinatorWeb, host of some great web content, and makers of plant tags with QR codes that allow a deeper dive in education! 🌎 ✨

🌵 Passionate about pollinators and the environment they thrive in! 🐝 Founder of PollinatorWeb, dedicated to raising awareness for these vital creatures. 🌼

📍Based in Phoenix, AZ, actively contributing to @MetroPhoenixEcoFlora & @MaricopaPathwayProject. Let’s fill those pollinator corridors! 🦋 Follow my adventures here and on Instagram @pollinator_web. Let’s make a difference! 💚🌸 #PollinatorAdvocate #SustainableLiving”


All photographs copyright George Roark (PollinatorWeb.com) unless otherwise noted on the photograph, page introduction or description.



Smart Plant Tags

Imagine a world where every garden, school yard, and public space becomes an immersive and educational experience.

A place where nature and knowledge intertwine to create stunning interpretive trails.

With a simple scan using your smartphone, you’ll unlock a whole new level of information and convenience.


What is the Pollinator Web?

Plants and pollinators have a unique and important relationship that creates an ecological pollinator web. This web is essential for the survival of both plant and animal species, and it is a fascinating example of how different species can coexist and thrive together in the natural world.

Pollinators are a diverse group of animals that play a crucial role in plant reproduction. These animals include bees, butterflies, birds, bats, ants, beetles, flies and many other species.

They visit flowers to gather nectar and pollen, and as they move from flower to flower, they inadvertently transfer pollen from one plant to another.

This process of animal pollination is essential for the fertilization of most plants and the production of seeds and fruit.

Note that some plants are wind pollinated – these plants have light, non-sticky pollen that can easily be carried by a breeze (and cause seasonal hay fever) 🙂

Plants, in turn, have evolved a range of strategies to attract pollinators. Flowers are often brightly colored and have distinctive shapes and patterns that are adapted to the preferences of different pollinators. Some flowers, for example, have long, tubular shapes that are ideal for feeding hummingbirds, while others have flat, open shapes that are more attractive to butterflies and bees.

In addition to their visual cues, many flowers produce scents that are attractive to pollinators. These scents can range from sweet and floral to musky and earthy, and they are often most potent during the hours when the pollinators are most active. Some plants even produce nectar rewards for their pollinators, providing them with a valuable source of energy and nutrition.

The relationship between plants and pollinators is complex and dynamic. Pollinators are not just passive visitors to flowers; they actively seek out the best food sources and are selective about the flowers they visit. In some cases, pollinators even manipulate the flowers they visit, using their bodies to probe for nectar or to access hidden pollen stores.

This dynamic interaction between plants and pollinators creates an ecological pollinator web that is both fascinating and essential. The web is made up of a wide range of different species, each with its own unique role to play in the ecosystem. Some pollinators are generalists that visit a wide range of flowers, while others are specialists that have evolved to rely on specific plants for food and habitat.

The ecological pollinator web is also important for human agriculture. Many crops, such as almonds, apples, and strawberries, depend on pollinators for their production. Without the help of bees and other pollinators, these crops would not be able to produce the fruit and seeds that we rely on for food.

However, the ecological pollinator web is under threat from a range of human activities, including habitat destruction, pesticide use, and climate change. As we continue to alter the landscape, we risk disrupting this delicate web of relationships and endangering the survival of both plant and animal species.

To protect the ecological pollinator web, we need to take action to conserve and create pollinator habitat, reduce pesticide use, and promote sustainable agricultural practices. By working together, we can ensure that plants and pollinators continue to coexist and thrive, creating a vibrant and resilient ecosystem that benefits us all.

The relationship between plants and pollinators is an essential component of the natural world. It creates an ecological pollinator web that is both fascinating and essential for the survival of many species, including humans. As we face the challenges of the 21st century, it is important that we take action to protect this delicate web of relationships and ensure a sustainable future for all.

You Can Help

As an individual, you can have a significant impact on your local area, starting with your backyard or even planters on a patio by planting primarily native plants that bloom throughout the pollinator season. Additionally, you can involve other people and organizations to carry this concept to a much larger scale, like business parks, and city, state and national parks.

Corridors are larger areas of pollinator habitat that connect different patches of land. These can be created by planting native wildflowers and grasses along the edges of fields, along roadsides, and in other areas where there is open space. By providing a continuous strip of habitat, pollinators can move from one area to another, allowing for gene flow and genetic diversity among populations.

Stepping stones are small patches of habitat that can be placed strategically throughout urban and suburban areas to provide pollinators with food and shelter. These can be as simple as a window box or a small garden bed, or they can be larger areas such as a community garden or a public park. By creating these stepping stones, we can provide pollinators with the resources they need to survive in areas that might otherwise be inhospitable to them.

In addition to providing food and shelter for pollinators, you can also take steps to reduce the use of pesticides and other chemicals that can be harmful to these important creatures. By using organic gardening practices and avoiding the use of chemicals, you can help to create a safer environment for pollinators and other wildlife.

Another important step that you can take is to support local and regional conservation efforts aimed at protecting pollinator habitat. This can include volunteering with a local conservation group, donating to a pollinator conservation organization, or advocating for policies that support pollinator-friendly habitats.

You can play a critical role in protecting pollinators by creating pathways, corridors, and stepping stones to provide them with the resources they need to thrive. By planting pollinator-friendly flowers, reducing the use of pesticides, and supporting conservation efforts, you can help to ensure that these important creatures continue to pollinate our crops and contribute to the health and diversity of our ecosystem. Together, we can create a brighter future for pollinators and for ourselves.

Smart Plant Tags

Imagine a world where every garden, school yard, and public space becomes an immersive and educational experience.

A place where nature and knowledge intertwine to create stunning interpretive trails.

With a simple scan using your smartphone, you’ll unlock a whole new level of information and convenience.

Participate in Nature

The Metro Phoenix EcoFlora project is making plant science meaningful and open for everyone, while we learn about the biodiversity of our urban desert home. We need your help! 

A rare plant in a park? A sleeping bobcat in the backyard? What else could be out there? Let’s find out!

Using iNaturalist, a free app that can identify plants and animals, you can help document urban biodiversity. Join the Metro Phoenix EcoFlora project to study plants and wildlife in metro Phoenix. Plus, enjoy events, rewards, EcoQuest challenges and more.

The Maricopa Native Seed Library is excited to announce that we are launching a pollinator habitat certification program specific for our region. This is a natural outgrowth of our mission to increase habitat at home. Please read on!

By creating pollinator habitat at home you can not only protect our pollinators but also reap the well-documented health benefits of spending time in nature. 

We are calling all interested parties in Maricopa County and adjacent areas (including Pinal, Graham, Gila, Pima, La Paz, Yuma and Yavapai Counties as long as you are under 3,000 feet in elevation) to sign up for our free certification program. There are three levels to choose from depending on your time and resources. We plan to offer yard signage, workshops and other support to participants as we grow the project.

ABQ Backyard Refuge Program

We share our backyards with hundreds, even thousands of different plants and animals, but as cities grow, places for wildlife become fewer and farther between.

Even in urban areas, we can make changes that allow other species to flourish with us. Wildlife gardening provides a means of cooperating with our wild neighbors by being aware of their needs and deliberately creating spaces that we can share with our wild neighbors.

From a large, one acre lot that can host numerous different trees, shrubs and flowers, to a deck or balcony large enough for just a small container garden, everyone can contribute by making an effort to garden for wildlife and landscape for conservation.


Please also follow @pollinator_web on Instagram.


To formalize your pollinator efforts and support two great organizations, consider adding a sign to your garden.

Xerces Society

“The Xerces Society for Invertebrate Conservation is an international nonprofit organization that protects the natural world through the conservation of invertebrates and their habitats.  Our key program areas are: pollinator conservation, endangered species conservation, and reducing pesticide use and impacts. Scroll on to learn more about our work!”

Monarch Watch

“Monarch Waystations are places that provide resources necessary for monarchs to produce successive generations and sustain their migration. Without milkweeds throughout their spring and summer breeding areas in North America, monarchs would not be able to produce the successive generations that culminate in the migration each fall. Similarly, without nectar from flowers these fall migratory monarch butterflies would be unable to make their long journey to overwintering grounds in Mexico.”


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